REDEFINING THE FUTURE OF FLORISTRY

Emerging and Established florists, are you ready to design with respect for nature and build a business grounded in intention, longevity, and profitability?

— you’ve found your home..

EDUCATION MENTORING COMMUNITY

A woman arranging a floral installation in a workshop

Welcome to Ivy Institute, where we understand the challenges you face as you strive to become a more sustainable designer, launch your own business, and navigate the journey of being a solo floral-preneur.

It's normal to feel unsure and stuck at times, but you're not alone. Here, you'll find the support, guidance, and community you've been searching for. Let us help you turn your Floral dreams into reality, empower you to embrace sustainability, and provide you with the tools and confidence to take that exciting step forward in this beautiful creative Industry.

Welcome home to The Ivy Institute, where your floral aspirations find fertile ground to flourish.

I’m so glad you’ve found your way here!

Creating the sustainable standard in floral education

  • COURSES AND EVENTS

    LEARN WITH ME

    Join Nadine throughout the year for in-person workshops & courses inside her Ivy Greenhouses - access her Learn-on-Demand online courses, or join her yearly retreats - all dedicated to learning the art and business of Floral Design. For emerging florists to the established professional.

  • Greenhouse Membership

    GREENHOUSE MEMBERSHIP

    JOIN THE COMMUNITY AND THRIVE

    The Greenhouse is Nadine’s most popular offer of evergreen learning , mentorship and community. Gain access to our extensive library of video tutorials, masterclasses, downloadable resources, and coaching sessions that empower you to create an earth-conscious, profitable business that lights you up along side a supportive community.

  • Bespoke Mentoring

    BESPOKE MENTORING

    FOR BUDDING OR BLOOMING BUSINESS OWNERS

    Benefit from Nadine’s 30+ yrs of experience with personalised one-on-one mentoring online, group coaching programs or join me for in-person private design and mentoring days in my Ivy Greenhouse.

    Supporting you to create a thriving, earth-friendly business by your own design

Everyone loves a little something for free…..

I understand, you’re new here….

You’re probably wondering if The IVY is the right place for you, whether you’ll finally find the floral tribe you’ve been searching for or be able to access the floral specific design and business information that actually relates to you…

That’s why I’ve created a suite of ‘freebies’ for you that answer the most common questions I get asked by floral designs just like you. It’s also the perfect way for you to get to know me a little better.

So go ahead, there’s a whole bunch of 🎁 waiting for you.

Lovely words from our gorgeous floral community

It felt like such a safe space to share my ambitions, without any pressure to necessarily achieve them, but I felt I had a cheer squad behind me as I worked on the goals behind the scenes over the season of Winter. I can't wait to dive into another session this Spring.  The fact that it is a one time investment for ongoing seasonal support was the icing on the cake for me.

- Alison @alyssumalchemy [In-Sync Seasonal Plan]

“Thank you for condensing this down Nadine, this is so interesting and helpful. Would love to spend a whole term with you on the subject. Your understanding of it really shows in your designs.”-

- Kathryn @thelongpaddockflorist

I truly want to say how thankful I am for all the support and tips that have been such a benefit to me and my business.

From the bottom of my heart, THANK YOU.

- Annette @flowersbyannette_f

Nadine delivered a Business Strategy & Reels Workshop over 2 days… by far THE best I have ever attended for fellow creatives.
Excellent content, extremely educational and worthwhile, professionally delivered in an incredibly beautiful natural setting. A worthwhile investment for me and importantly my business.

- Suez @greenglassstudio

The skills and knowledge shared by Nadine not just on the day, but the ongoing support and check-ins has made the whole experience a really positive one.
The day gave me the confidence to really practice sustainability in my shop.

- Neisha @thewildroseflorist

I just did a 2 day course with Nadine. It felt more like a retreat, where she guided me through creative flower designs, shared her business knowledge and insights, provided nourishing food and a cozy hut for a peaceful overnight stay. I left feeling relaxed, refreshed and recharged. Nadine is a warm and welcoming host, mentor and educator. I am looking forward to coming back again!-

Grace @Juniperblooms

WELCOME, MY FLOWER FRIENDS

I am so thrilled you have found your way here.

After 30-plus years in this beautiful industry, I am more passionate than ever. As a proud Sustainable Floristry Ambassador, earth-conscious design & sustainable practices weave through all that I do. 

Sustainable thinking supports a healthy future - for people, businesses and our natural environment. For a nature-loving industry that relies on a healthy planet, we should be leading the way!

I love connecting with each of my students, members and mentees on a personal level to help them along their entrepreneurial floral pathway. I want you to know that you deserve to live a wonderfully creative life, and your love of nature is no coincidence. 

Let’s embark on this inspiring pathway with confidence & clarity together. 

Nadine Brown,

Educator, Floral Designer, Mentor and Founder - The Ivy Institute

Where to go from here

  • Connect

    Keep up with all the news with our bi-monthly ‘Notes from the IVY’ newsletter

  • Learn

    Join one of our in-person classes, learn today with our online courses, book a mentor call or attend an event.

  • Become an IVY

    Invest in yourself and your floral business by joining our exclusive Greenhouse Membership Community.

Excited by all this floral goodness but still trying to figure out what aligns with your needs?

Book a free connection call with me today. I’d love to guide you down your beautiful floral-filled path

Follow my daily inspiration on Instagram