GREENHOUSE

MEMBERSHIP & MENTORING COMMUNITY

The ultimate online Floral Design and Business Membership for future focused florists ready to elevate their design skills and build a flourishing business.

Welcome to the Greenhouse

You’ve poured so much heart into your floral journey — but at times, it’s felt lonely, unclear, or like you’re constantly figuring things out on your own.

Whether you're unsure how to actually grow your business past the hobbyist stage and have it finally sustain you financially, have been craving guidance to evolve your style, or wishing for a supportive space that truly understands the unique rhythm of this industry…

The Greenhouse was designed for florists just like you.

Born from over 30 years of hands-on experience and deep devotion to this nature-filled industry, it’s the kind of personalised, encouraging, and creatively rich space I wish I had access to many times during my own journey.

Not your average membership – the Greenhouse is where learn on demand meets personalised mentoring meets business mastermind wrapped into one beautifully curated online space.

Just as a greenhouse creates the perfect conditions for nature to thrive...

the GREENHOUSE membership is a nurturing ecosystem for floral designers to grow—creatively, professionally, and soulfully.

Inside, you’ll find the “sunlight” of inspiration, the “soil” of conscious business tools, and the “nourishment” of honest encouragement and grounded support.


Giving you and your business the perfect environment to evolve in alignment with your values & in collaboration with nature.

Imagine this... just one year from now:

  • You’re no longer second-guessing your designs or feeling unsure of your direction —
    Instead, you’ve developed a confident, clear creative style that feels so aligned with who you are.

  • You’ve stopped cobbling together bits of business advice that don’t quite fit —
    Instead, you’re building a sustainable, profitable floral business that actually lights you up.

  • You’re no longer endlessly Googling or wasting hours stuck in uncertainty —
    You have access to a beautifully curated, on-demand library of 50+ professionally filmed design tutorials, teaching you both foundational and on-trend techniques — all through an earth-conscious lens.

  • You’re not trying to figure everything out alone anymore —
    You're getting personalised support and guidance from someone who’s walked the path — and still walking it beside you.

  • You’ve stopped feeling isolated in your dreams and decisions —
    Now you’re surrounded by a vibrant, encouraging community of floral creatives who truly understand this journey.

  • You’ve moved past self-doubt and ‘winging it’ —
    And instead, you’re learning from industry leaders and guest experts each month through live masterclasses packed with relevant, real-time advice.

And when you need it most?
You’ve got a resource hub at your fingertips — filled with tools, templates, and downloads to support your growth.

YES, all of this is possible & I can’t wait to show you how.

The version of you who joins The Greenhouse now?

She’s going to feel so proud of where she is one year from today.

You don’t need to figure it all out alone anymore.
Let’s grow your confidence, creativity, and business — together.

Imagine, in the space of just 1 year:

Having a confident and clear path ahead - an exciting elevation of your design skills - the expansion of your business and revenue.

PLUS EXTRAS:

  • Surprise member monthly check-ins - Nadine will select a member at random each month to offer a mini mentor call to connect more personally and support you where you are now

  • Little Black Book - access VIP discounts from Nadine’s favourite products & businesses

  • Design challenges - throughout the year

  • Discounts to The Ivy Institute workshops & events [excluding retreats]

  • Access to our exclusive online group

  • Monthly 90 min group coaching calls with Nadine & guest expert Masterclasses (9 each year).

  • 4 x In-sync seasonal planning circles per year

As a Greenhouse Member you’ll be able to…

✓ Build a business you love, that’s sustainable & is aligned to your life

✓ Know how to price your work & quote with confidence 

✓ Create a business that is heart- led

✓ Experience the creative expansion of becoming your own Floral Engineer

✓ Feel less reactive & more in control

✓ Connect with a like-minded community

✓ Discover new opportunities to increase revenue 

✓ Market your business confidently & in a more authentic way

✓ Elevate your offerings to a level you’re proud of 

✓ Attract your ideal clients

Here’s what’s inside

Guest Expert Masterclasses

Need help to take your business to the next level?

Our LIVE Mentor Sessions and Guest Expert Masterclasses are here to help.

You’ll have access to experts in a variety of fields who will share their insights to help you grow.

Photography - Finances - Social Media - Branding - Retail floristry - Systems - Business + more

9 x per year

Design challenges

Want to level up your designs?

Our online design challenges give you the opportunity to design with me and receive personalised feedback.

Get inspired by your peers and receive expert feedback from Nadine, who has over 17 yrs formal floristry teaching experience.

Design tutorial library

Keen to embrace earth-conscious, foam free floral design but not sure where to start?

As a Greenhouse Member, you’ll have access to the ENTIRE Ivy Institute library of design tutorials. That’s 50+ professionally filmed tutorials taking you from the basics all the way to advanced designs, celebrating locally grown and seasonal flowers using a wide range of foam-free techniques.

In-sync seasonal planning + accountability sessions

Are you struggling for clarity in your business?

Nadine’s unique IN-SYNC SEASONAL PLAN will help you find that clarity so you can start achieving all your business and personal goals. Each season we’ll meet online to plan together and you’ll receive guidance and that all important accountability to keep you on track.

4 x per year

Business resources and templates

Our business resource hub has guides to pricing, tackling some of the biggest days in a florist’s calendar, social media, photography and more.

You’ll have access to our back catalogue of recorded guest expert interviews and dig deep coaching sessions covering customer experience, handling complaints, brand storytelling, getting a booking system setup and more.

Over 25 recordings and templates

Our exclusive online community

Leave that feeling of isolation behind and connect with a VIBRANT COMMUNITY of passionate and floral obsessed designers just like you.

PLUS

  • Monthly member check-ins: each month Nadine will select a member at random to receive a free mini mentor call to connect more personally and support you where you are now

  • Access to Nadine’s Little Black Book of products and businesses, complete with VIP discounts

  • 10% off all The Ivy Institute courses and events (excluding retreats)

What people are saying about the Greenhouse

  • Just joined the Greenhouse. Very excited to be here. Slowly navigating my way through and finding it all very accessible. I am not that tech savvy so I’m thrilled with how user friendly your content is. A wonderful space to dive into and explore your beautiful offerings.

    Nell

  • I know I am going to love being a Greenhouse Member. I have done some tutorials already and love that I am on the same page re sustainability and working with Mother Earth! Now I want a “shed/workshop” just like yours🌻👏

    Anne

  • WOW 🤩 This video is above and beyond amazing. Thank you for this inspiring video tutorial brimming with wonderful techniques and tips, presented in your true professional, passionate and genuinely encouraging signature style, engaging us with your dedication and love for Nature and eco friendly methods in floristry.

    Alanna

  • Wow Nadine. I love the way you have walked us through this. You have a lot of artistic skill.

    Kathryn

3 STEPS TO A THRIVING FLORAL BUSINESS 

Become a member

Choose between our monthly or annual subscription option. 

Get involved

Start binging the library, connect with other members, ask questions, & join the monthly LIVE MASTERCLASSES

Start implementing

Join in our DESIGN CHALLENGES, learn new skills to grow your floral business into one you’re really proud of!

Not all memberships are the same

This is how The Greenhouse is different:

  • High touch personalised experience

  • Innovative Earth-conscious design

  • Quality videography & professional instruction

  • Community driven experience

  • Expert design advice & reviews

  • Monthly group & personal mentoring

  • Tasks for accountability & growth

  • No lock in contracts

  • Learn on demand

Your Investment

Greenhouse Membership

$165 / month

or join annually for $1,980 and get a BONUS GIFT of 2 x 60 min one-on-one coaching calls with Nadine (valued at $540)

DOORS CLOSE MAY 5TH - 12PM

Register for the free webinar and get a taste of what’s inside

THE 3 FOUNDATIONS OF A FLOURISHING FLORISTRY BUSINESS

TUESDAY 29 APRIL 2025
1PM AEST

From the decades of running my own businesses in this industry and the conversations I have with my clients I’ve narrowed down the 3 key areas we need as creatives, particularly florists, to not just create a business that sustains us, but one that actually flourishes.

I’ll also be giving you a mini guided tour of the Greenhouse library, where you can ask me anything and see for yourself what all the fuss is about. As an added bonus, stay to the end and you’ll be in the draw to receive a special gift.

Note from me to you:

Given you’ve found your way here, I’m guessing you’re as passionate about FLORISTRY and business as I am!

I know for me, I craved community, professional advice and inspiration, especially when I first started my retail shop at 23, but also many other times during the growth and pivoting stages of my career.

I did it on my own but YOU DON’T HAVE TO!

So now, with over 30 years of experience with multiple business models, a 17 yr formal teaching career & finding myself as passionate as ever for this beautiful industry in flowers, it’s time to share it all.

So 4 years ago I created that space I knew I so desperately needed. The Greenhouse.

A safe, supportive online space to learn, that encompasses all those years of experience that has a focus on fostering shared wisdoms and encouragement with no gate-keeping of information and a thriving community of kindred spirits that lift each other.

One that is deeply rooted in giving you actionable & transformative tools for your business, professional tuition to elevate your design skills while also connecting you more deeply to the rhythm of nature, mindset & alignment.

Your IKIGAI.

“Curiosity leads to Education,

Education to Awareness,

Awareness to Change.

Change = Innovation & designing with purpose”

- Nadine Brown